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Rebranding & Packaging. Personal Exercise. Illustrator CC. 2014.
Description:
The goal with this exercise was to update one of my favorite brands to reflect the quality of the product. Yummy Earth is a candy brand that boasts honest, pure, organic ingredients that moms can trust. Therefore I wanted to express in the design something clean, honest, minimalist and kid friendly. Utilizing vector illustration skills and a knowledge of current design trends I have created a relevant and appealing aesthetic for children and parents alike.
Final Logo